SuperHeroes : The Magic of Christmas Episode 1

Whoah whoah way better than an Xbox!!!!!!

Published On
Dec 16, 2012

Editor's Pick

Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving, take this one from J.Crew for example. But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes-ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.

The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series (see the other two at right) directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example). This "Behind the Scenes" video apparently shows how the brand found the most hypnotically susceptible talent to pull off the stunt--or are they just the best actors?


Dec 17, 2012
Agency :
Creative Director :
Rogier Vijverberg
Copywriter :
Gareth Broadbent
Art Director :
Silje Lian
Technical Director :
Chris Noble-Partridge
Motion Graphics Lead :
Fred Huergo
Producer :
Django Weisz Blanchetta
Director :
The General Assembly
Production Company :
Executive Producer :
Richard Skinner
Director, Photography :
Benjamin Todd
2nd Unit Director, Photography :
Dan Magee
Editorial and Color :
Ryan Boucher
Hypnotist :
Head Hacking
Client :
Kimm Kroll
Client :
Clara Mobioli

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