Oxo : the Magic Cube
Any food will do.
Published On
Feb 28, 2013
Editor's Pick
JWT London worked with the animator PES as creative consultant and directorial duo Conkerco on its first campaign for Oxo, which shows how the stock cube can transform virtually any ingredient (including chopped up ballet slippers and a skipping rope, apparently).
JWT won the Oxo account last year, alongside three other brands from owner Premier Foods: Ambrosia, Hovis and Mr Kipling. The ad was produced by Academy.
Credits
- Date
- Mar 01, 2013
- Brand :
- Oxo
- Client :
- Oxo
- Agency :
- JWT-London
- Executive Creative Director :
- Russell Ramsey
- Creative Director :
- David Masterman
- Art Director :
- Christiano Neves
- Copywriter :
- Bruno Xavier
- TV Producer :
- Carley Reynolds
- Creative Consultant :
- PES
- Director :
- Concerko
- Production Company :
- Academy
- Post Production :
- Electric Theatre Collective
- Sound Director :
- 750 MPH
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Project Type
