Heal The Bay : The Majestic Plastic Bag

A lighthearted look at an environmental horror

Published On
Aug 16, 2010

Editor's Pick

DDB L.A. created this mockumentary for Southern California's coastal environmental group, Heal the Bay.

The video, narrated by Jeremy Irons, shows the life cycle of the plastic bag, from grocery store to the Great Pacific Garbage Patch.

According to the organization, 19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, and less than five percent of all single-use bags are recycled, with many ending up in the Pacific's gyre of plastic.


Aug 17, 2010
Brand :
Heal The Bay
Client :
Heal The Bay
Agency :
DDB-Los Angeles
Writer :
Sarah May Bates
Writer :
Regie Miller
Creative Director :
Kevin McCarthy
Producer :
Vanessa MacAdam
Executive Creative Director :
Matt Reinhard
Director, Communications :
Mathew King
Development Manager :
Natalie Burdick
Water Quality Director :
Kirsten James
Director :
Jeremy Konner
Director, Photography :
Eric Haase
Executive Producer :
Georges Bermann
Executive Producer :
Sheila Stepanek
Producer :
Andrew Miller
Production Coordinator :
Tim Pelletier
Underwater Camera Operator :
Paul Brimele
Editorial :
Editor :
Lucas Spaulding
Assistant Editor :
Sophie Kornberg
Assistant Editor :
Peter Judson
Visual Effects :
Lead Flame Artist :
Chris Noellert
TItle Design :
Chris Noellert
Flame Artist :
Paul Song
Post Producer :
Stacy Kessler
Executive Producer :
Kim Nagel
Music :
Wojahn Brothers Music
Mix :
Lime Studios
Mixer :
Loren Silber
Assistant Mixer :
Lindsey Alvarez
Executive Producer :
Jessica Locke
Production Company :

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