Heal The Bay : The Majestic Plastic Bag
A lighthearted look at an environmental horror
Published On
Aug 16, 2010
Editor's Pick
DDB L.A. created this mockumentary for Southern California's coastal environmental group, Heal the Bay.
The video, narrated by Jeremy Irons, shows the life cycle of the plastic bag, from grocery store to the Great Pacific Garbage Patch.
According to the organization, 19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, and less than five percent of all single-use bags are recycled, with many ending up in the Pacific's gyre of plastic.
Credits
- Date
- Aug 17, 2010
- Brand:
- Heal The Bay
- Client:
- Heal The Bay
- Agency:
- DDB-Los Angeles
- Writer:
- Sarah May Bates
- Writer:
- Regie Miller
- Creative Director:
- Kevin McCarthy
- Producer:
- Vanessa MacAdam
- Executive Creative Director:
- Matt Reinhard
- Director, Communications:
- Mathew King
- Development Manager:
- Natalie Burdick
- Water Quality Director:
- Kirsten James
- Director:
- Jeremy Konner
- Director, Photography:
- Eric Haase
- Executive Producer:
- Georges Bermann
- Executive Producer:
- Sheila Stepanek
- Producer:
- Andrew Miller
- Production Coordinator:
- Tim Pelletier
- Underwater Camera Operator:
- Paul Brimele
- Editorial:
- SpotWelders
- Editor:
- Lucas Spaulding
- Assistant Editor:
- Sophie Kornberg
- Assistant Editor:
- Peter Judson
- Visual Effects:
- Public
- Lead Flame Artist:
- Chris Noellert
- TItle Design:
- Chris Noellert
- Flame Artist:
- Paul Song
- Post Producer:
- Stacy Kessler
- Executive Producer:
- Kim Nagel
- Music:
- Wojahn Brothers Music
- Mix:
- Lime Studios
- Mixer:
- Loren Silber
- Assistant Mixer:
- Lindsey Alvarez
- Executive Producer:
- Jessica Locke
- Production Company:
- Partizan
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