Kikkoman : Make Haste Slowly Teaser
The history of a 300-year company.
Published On
Dec 03, 2012
Editor's Pick
How do you make an emotional appeal for a soy sauce brand? DraftFCB San Francisco teams up Academy Award-nominated director Lucy Walker (Waste Land, The Tsunami and the Cherry Blossom) for "Make Haste Slowly," a documentary about Kikkoman's history and legacy.
The teaser, seen here, is for a long-form documentary film that will premiere later this month. It focuses on the unique aspects of Kikkoman's past: that it was started by a woman, was the first Japanese factory in the U.S., and that it introduced terikayi -- such a common flavor -- to this country.
Credits
- Date
- Dec 04, 2012
- Brand:
- Kikkoman
- Client:
- Kikkoman
- President:
- Dominic Whittles
- Senior Vice President/Group Creative Director:
- Colin McRae
- Senior Vice President/Group Creative Director:
- Tony Vazquez
- Senior Vice President, Media Director:
- Michael Knott
- Director, Broadcast Production:
- Jon Drawbaugh
- Senior Art Director:
- Justin Hargraves
- Associate Media Director:
- Erin Norton
- Production Company:
- Supply & Demand Integrated
- Agency:
- FCB
- Media Planner:
- Brooke Johnson
- Senior Copywriter:
- Kate Getty
- Copywriter:
- Elaine Cox
- Design Director:
- Sean O'Brien
- Designer:
- Ashley Rocha
- Motion Graphics Designer:
- Arron Creechley
- Chief Creative Officer:
- Chris Ford
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Project Type