How do you make an emotional appeal for a soy sauce brand? DraftFCB San Francisco teams up Academy Award-nominated director Lucy Walker (Waste Land, The Tsunami and the Cherry Blossom) for "Make Haste Slowly," a documentary about Kikkoman's history and legacy.

The teaser, seen here, is for a long-form documentary film that will premiere later this month. It focuses on the unique aspects of Kikkoman's past: that it was started by a woman, was the first Japanese factory in the U.S., and that it introduced terikayi -- such a common flavor -- to this country.