Kikkoman : Make Haste Slowly Teaser

The history of a 300-year company.

Published On
Dec 03, 2012

Editor's Pick

How do you make an emotional appeal for a soy sauce brand? DraftFCB San Francisco teams up Academy Award-nominated director Lucy Walker (Waste Land, The Tsunami and the Cherry Blossom) for "Make Haste Slowly," a documentary about Kikkoman's history and legacy.

The teaser, seen here, is for a long-form documentary film that will premiere later this month. It focuses on the unique aspects of Kikkoman's past: that it was started by a woman, was the first Japanese factory in the U.S., and that it introduced terikayi -- such a common flavor -- to this country.


Dec 04, 2012
Brand :
Client :
President :
Dominic Whittles
Senior Vice President/Group Creative Director :
Colin McRae
Senior Vice President/Group Creative Director :
Tony Vazquez
Senior Vice President, Media Director :
Michael Knott
Director, Broadcast Production :
Jon Drawbaugh
Senior Art Director :
Justin Hargraves
Associate Media Director :
Erin Norton
Production Company :
Supply & Demand Integrated
Agency :
Media Planner :
Brooke Johnson
Senior Copywriter :
Kate Getty
Copywriter :
Elaine Cox
Design Director :
Sean O'Brien
Designer :
Ashley Rocha
Motion Graphics Designer :
Arron Creechley
Chief Creative Officer :
Chris Ford

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Project Type