Hyundai : Make an Impression

Leaving your mark.

Published On

Oct 12, 2011

Editor's Pick

Innocean's new campaign for the Hyundai i40 incorporates the work of desert sculpturist and impression artist Jim Denevan. The artist, who generally works with sticks, stones or even his hands to create vast works of art on deserts and dry lakes, use the i40 car to create an impressive design on Lake Rebecca, a salt lake in Western Australia. Noah Marshall directs the TV spot, as well as three web films that chronicle Denevan's work and journey.

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Credits

Date: Oct 13, 2011

Brand :: Hyundai

Client :: Hyundai

Agency :: Innocean

Creative Director :: Scott Lambert

Copywriter/Art Director :: Mike Lind

Head of Broadcast Production :: Tania Templeton

Group Business Director :: Tim Hiley

Senior Business Manager :: John Larkin

Planning Director :: Kathy OConnor

General Manager :: Amanda Wheeler

Production Company :: Sweetshop

Director :: Noah Marshall

Second Unit Director :: Joel Harmsworth

Director, Photography :: Daniel Ardilley

Producer :: Tony Whyman

Editor :: Tim Mauger

Composer :: Antony Partos, Sonar

Sound Director :: Song Zu

Executive Producer :: Wilf Sweetland

Global Executive Producer :: Sharlene George

Chief Executive Officer :: Paul Prince

Need a credit fix? Contact the Creativity Editors

Project Type

Web Film