These Lion Sculptures on the Streets of Mumbai Celebrate Indian Creativity
W&K Delhi Created Week-Long Festival Showcasing Design and Innovation
Feb 26, 2016
Life-sized lion sculptures adorned the streets of Mumbai last month as Wieden & Kennedy Delhi helped to celebrate Indian creativity and design with a special "Make in India" week.
The event, which took place February 13-18, was created in partnership with India's Department of Industrial Policy and Promotion (DIPP) and showcased the potential of design, innovation and sustainability across India.
W&K worked with a team of architects and builders to bring the "Make in India Centre," featuring exhibitions of the country's most innovative products and manufacturing processes, to life. The life-sized lion sculptures, the "mascots" of Make In India week, could be found seven different locations around the city and will remain as permanent art installations. As well as being made of materials including wood and metal, there is one that is composed of giant medicinal pills (to reflect the pharmaceutical industry). The agency also engaged local street artists to paint city walls with graphs and pie-charts providing data on Indian innovation.