This River Thames Cycling Stunt Is an Ad for Microsoft's Cortana Digital Assistant

YouTube Star Danny McAskill Uses Cortana in Promotional Film

Published On
Nov 21, 2014

Editor's Pick

Microsoft chose YouTube star and stunt cyclist Danny McAskill to launch its voice assistant Cortana in the U.K. with a stunt that took place on a barge on London's River Thames. McAskill, who has starred in several viral videos, including Red Bull-sponsored Imaginate, which received over 27 million YouTube views, performed loop-the-loops in a 16-foot circle in front of the London Eye ferris wheel. It was all filmed for a promotional video that shows him using Cortana to help set up the stunt. PR agency Mission was responsible.

Credits

Date
Nov 21, 2014
Brand:
Microsoft Cortana
Client:
Microsoft Cortana
Agency:
Mission

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Project Type