Peter Kim Jewelry : Make it Up to Her
Running in hip pubs like The San Francisco Bay Guardian, UR Chicago and Time Out New York, these ads are aimed at men 25-35, explain Publicis & Hal Riney creatives Dominic Goldman and Jae G
Published On
Apr 21, 2006
Editor's Pick
Running in hip pubs like The San Francisco Bay Guardian, UR Chicago and Time Out New York, these ads are aimed at men 25-35, explain Publicis & Hal Riney creatives Dominic Goldman and Jae Goodman. Besides making an effort to be "compelling and provocative for this audience, the campaign tries to tap into some honest observations about the target," they say. That target is a guy "at the balancing point in his life where he's still young enough to do something stupid or crazy, but he's old enough to know better
Credits
- Date
- Apr 21, 2006
- Client :
- Peter Kim Jewelry
- Executive Creative Director :
- Jae Goodman
- Executive Creative Director :
- Jon Soto
- Art Director :
- Colin Kim
- Copywriter :
- Jesse Dillow
- Designer :
- Tim Saputo
- Producer :
- Patricia Hom
- Creative Director :
- Dominic Goldman
- Art Director :
- Dominic Goldman
- Copywriter :
- Dominic Goldman
- Agency :
- Publicis & Hal Riney
- Brand :
- Peter Kim Jewelry
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Project Type
