WPP CEO Martin Sorrell does nothing but sit quietly reading The Wall Street Journal on an iPad, in the latest installment of the publication's "Make Time" campaign, which focuses on famous people who find time during their hectic work schedules to read the publication.
Agency The&Partnership, which is 49% owned by WPP, has created a pre-roll that mocks viewers for wasting their time watching ads, when they could be reading the Wall Street Journal.
Sorrell is seen sitting in silence with his tablet on a black leather sofa, engrossed in a WSJ story about China. People discreetly come and go around him, careful not to disturb his valuable reading time. The voiceover says, "This is time well spent. Obviously not by you. But by Sir Martin Sorrell."
Another execution features Karlie Kloss, described as "model, entrepreneur, philanthropist," reading the print version of the WSJ while a team is busy setting up a fashion shoot in the background.
Both spots conclude, "People who don't have time, make time to read the Wall Street Journal," and the line, "Read ambitiously."