As the car brand with the largest percentage of dog owners, Subaru is constantly looking for innovative ways to make the world a better place for all dogs.

Subaru partnered with REI on their #OptOutside Initiative to help those who need to opt outside the most�"shelter dogs who spend their lives in cages, and NYC dogs who spend their lives on concrete. We created an event where animal shelters and urban dog owners could finally take their dogs out of the city for a day, and to inspire dog owners nationwide to #OptOutside with their dogs on Black Friday.