Bud Creates Red Blimp that Lights Up When Hockey Team Scores

Anomaly Effort Follows 'Red Lights' Campaign

Published On
Feb 13, 2014

Editor's Pick

Last year, Anomaly created your own hockey honker -- red light that flashed and spun every time your team scored a goal. Now, they kick it up a notch for the Olympics. A red blimp -- 70 feet long -- will go off every time the Canadian hockey team scores a goal at the game. And if they win, it plays the national anthem. A full flight path is available here.

To launch the zeppelin, the agency also released a television commercial during the Super Bowl's Canadian broadcast that explained why, exactly, the world experienced a blackout -- because everyone across Canada had their lights go off. The best part is, actual red lights in people's homes were activated when the ad debuted.