Just How Did They Make That John Lewis Penguin so Realistic?

Behind the Scenes With Monty's Creators

Published On
Nov 24, 2014

Editor's Pick

Love it or hate it, John Lewis's Monty the Penguin Christmas commercial is an unstoppable seasonal juggernaut, with YouTube views now exceeding 17 million. One of the reasons for the appeal of the U.K. retailer's ad is its realistic depiction of an Adelie penguin, created completely in CGI. In this fascinating behind-the-scenes film from VFX house MPC, you can find out exactly how Monty was dreamed up, created and rendered. It's full of interesting nuggets -- for instance, Monty picks up the Lego bricks the way that real penguins pick up fish -- as well as providing an insight into the film's production, casting and more.

Credits

Date
Nov 24, 2014
Brand:
John Lewis
Client:
John Lewis
Agency:
Adam & Eve/DDB-London
Creative:
Daniel Fisher
Creative:
Richard Brim
Agency Producer:
Matt Craigie
Production Company:
Blink
Director:
Dougal Wilson
Production Company Producer:
Ewen Brown
Editor:
Joe Guest
Editor:
Final Cut
Editor:
Zoe Izzard
Visual Effects:
MPC
Visual Effects Supervisor/3D Lead Artist:
Diarmid Harrison-Murray
Visual Effects Supervisor/2D Lead Artist:
Tom Harding
2D Creative Director:
Bill McNamara
Shoot Supervisor:
Bill McNamara
Lead Animator:
Tim Van Hussen
Visual Effects Executive Producer:
Julie Evans
Visual Effects Producer:
Sarah Finnigan Walsh
Grade:
MPC
Colorist:
Jean-Clement Soret

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