These Bros Aren't Afraid to Embrace Their Fruity Tastes in Campaign for Malibu
Social Media Campaign Launches In Time for Spring Break
Mar 15, 2016
Malibu rum is targeting young male drinkers with a new campaign that encourages them to break the rules of what constitutes a masculine drink and become "Malibros."
An ad by 360i, which broke on Facebook this morning timed to coincide with spring vacation, sees two men bonding over ordering fruity Malibu cocktails, (after one initially tries to hide the fact he's ordered a pink Malibu Bay Breeze). A whole group of guys are then seen celebrating their love for Malibu in "Malibros" t-shirts in a ridiculously over-the-top beach party scene that involves coconut-shell breasts, pineapple throwing and chest bumps.