Malibu Rum

Shaky Knees Sweepstakes

Published On
May 26, 2021


Conquer faced the challenge of driving sweepstakes entries while also generating brand awareness of Malibu Rum at the Shaky Knees festival in Atlanta.

By targeting the quintessential Malibu Rum drinker and music festival goer, we developed a cross-platform digital campaign, inclusive of radio, audio streaming and programmatic digital to drive awareness and conversions. The campaign goal was 5,000 sweepstakes entries and Conquer garnered 20,374 entries. This campaign was deemed a major success not just in Georgia but was also renowned by Pernod Ricard as best practices for local activations across their global network.