IT Guy Turns Action Hero Thanks To Cable, In New Campaign For Charter
Spot Is Part Of New Humorous Campaign From Saatchi NY
Published On
Mar 04, 2014
Editor's Pick
An office IT guy gets inspired to become an action hero in this spot for cable provider Charter from Saatchi & Saatchi NY. As he sets out on a mission to repair every computer like he's saving the world, we learn that it's thanks to all the action movies he's watched via Charter. Directed by Biscuit Filmworks' Aaron Ruell, it's one of three spots for the brand: in another, a girl in a debate contest gets the better of her opponent with some Maori warrior tactics, and in another, a potential father of the bride gets inspired to learn to dance.
Credits
- Date
- Mar 04, 2014
- Agency :
- Saatchi & Saatchi-New York
- Brand :
- Charter
- Client :
- Charter
- Executive Creative Director :
- Justin Ebert
- Executive Creative Director :
- Anthony DeCarolis
- Creative Director/Writer :
- Michael Pierantozzi
- Writer :
- Lincoln Boehm
- Art Director :
- Nathan Wigglesworth
- Agency Head of Production :
- John Doris
- Senior Producer :
- Nicole Gabrielle
- Production Company :
- Biscuit Filmworks
- Director :
- Aaron Ruell
- Director, Photography :
- Sebastian Wintero
- Executive Producer :
- Holly Vega
- Line Producer :
- Jonathan Wang
- Edit House :
- No. 6
- Editor :
- Jason Macdonald
- Assistant Editor :
- Steve Picano
- Producer :
- Malia Rose
- Executive Producer :
- Deborah Sullivan
- Visual Effects :
- Suspect
- Creative Director :
- Tim Crean
- Flame Artist :
- Suzanne Dyer
- Flame Artist :
- John Yu
- Flame Artist :
- Brendan O'Neill
- Flame Artist :
- Chelsea Galen
- Flame Artist :
- Kris Anderson
- Design and Animation :
- Frank Lee
- Design and Animation :
- Damien Cho
- Executive Producer :
- Rob Appelblatt
- Producer :
- Alena McDougal
- Music :
- Endless Noise
- Producer :
- Eric Korte
- Producer :
- Christine Hunt
- Audio Engineer :
- Tom Jucarone, Soundlounge
- Executive Creative Director :
- Peter Moore Smith
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