IT Guy Turns Action Hero Thanks To Cable, In New Campaign For Charter

Spot Is Part Of New Humorous Campaign From Saatchi NY

Published On
Mar 04, 2014

Editor's Pick

An office IT guy gets inspired to become an action hero in this spot for cable provider Charter from Saatchi & Saatchi NY. As he sets out on a mission to repair every computer like he's saving the world, we learn that it's thanks to all the action movies he's watched via Charter. Directed by Biscuit Filmworks' Aaron Ruell, it's one of three spots for the brand: in another, a girl in a debate contest gets the better of her opponent with some Maori warrior tactics, and in another, a potential father of the bride gets inspired to learn to dance.


Mar 04, 2014
Agency :
Saatchi & Saatchi-New York
Brand :
Client :
Executive Creative Director :
Justin Ebert
Executive Creative Director :
Anthony DeCarolis
Creative Director/Writer :
Michael Pierantozzi
Writer :
Lincoln Boehm
Art Director :
Nathan Wigglesworth
Agency Head of Production :
John Doris
Senior Producer :
Nicole Gabrielle
Production Company :
Biscuit Filmworks
Director :
Aaron Ruell
Director, Photography :
Sebastian Wintero
Executive Producer :
Holly Vega
Line Producer :
Jonathan Wang
Edit House :
No. 6
Editor :
Jason Macdonald
Assistant Editor :
Steve Picano
Producer :
Malia Rose
Executive Producer :
Deborah Sullivan
Visual Effects :
Creative Director :
Tim Crean
Flame Artist :
Suzanne Dyer
Flame Artist :
John Yu
Flame Artist :
Brendan O'Neill
Flame Artist :
Chelsea Galen
Flame Artist :
Kris Anderson
Design and Animation :
Frank Lee
Design and Animation :
Damien Cho
Executive Producer :
Rob Appelblatt
Producer :
Alena McDougal
Music :
Endless Noise
Producer :
Eric Korte
Producer :
Christine Hunt
Audio Engineer :
Tom Jucarone, Soundlounge
Executive Creative Director :
Peter Moore Smith

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