IT Guy Turns Action Hero Thanks To Cable, In New Campaign For Charter
Spot Is Part Of New Humorous Campaign From Saatchi NY
Mar 04, 2014
An office IT guy gets inspired to become an action hero in this spot for cable provider Charter from Saatchi & Saatchi NY. As he sets out on a mission to repair every computer like he's saving the world, we learn that it's thanks to all the action movies he's watched via Charter. Directed by Biscuit Filmworks' Aaron Ruell, it's one of three spots for the brand: in another, a girl in a debate contest gets the better of her opponent with some Maori warrior tactics, and in another, a potential father of the bride gets inspired to learn to dance.