Last year, Liam Neeson made a suprise appearance at the Super Bowl in Barton F. Graf's "Revenge" ad for Supercell's "Clash of Clans." He'll return in 2016, but this time, in a spot for LG. The brand just released a first look of its Super Bowl 50 ad starring the action star.
In the 60-second spot, which will showcase LG's TVs with OLED (organic light-emitted diode technology), Mr. Neeson plays "the Man from the Future."
This is LG's debut in the big game. The spot is being produced by Ridley Scott's production company, RSA Films, and directed by Mr. Scott's son, Jake, himself a veteran Super Bowl ad director.
Click here for Ad Age's complete coverage of Super Bowl 50, the ever-growing Super Bowl ad chart, and our countdown of the best big-game ads of the past 50 years.