Old Spice returns with a holiday campaign from Wieden + Kennedy that sees Isaiah, a.k.a., "MANta Claus" promising to buy gifts for every single person on Earth. First on his list is @beautyjunkies, who received a pretty awesome present. (@BeautyJunkies is a beauty blogger who promptly announcedthat she could happily die now.)
Videos have also been posted for the city of Baltimore, 25 of Old Spice Guy's closest Internet friends and Australia. Fingers crossed that Creativity is next. So far, just over 29 million have received gifts.