Barnardo's : Map

All land is suitable.

Published On
Jan 27, 2013

Editor's Pick

RKCR/Y&R created this print ad for Land Rover UK, featuring a map of the world in which all the landmass is made up of the shape of the Land Rover Defender. The mountains, deserts and even the polar caps are all made out of Defenders, implying that no matter the terrain, the Defender is more than capable of conquering it. The tagline reads "70% of the World is covered by water. The rest is covered by Defender".