A little girl imagines where she'd like to go on her first big vacation, with some help from her Mom, and MasterCard's Concierge service, in this spot from the credit card brand.
The spot, created by McCann's dedicated MasterCard unit McCannXBC, opens with the little girl sticking pins in a world map and imagining herself at the ocean and in the rainforest, in dreamlike sequences where the water and the jungle literally come into her bedroom. When she finds it hard to choose, her mother calls up MasterCard and asks them to come up with ideas for her daughter's first vacation. Next thing, we see them enjoying the sights in London -- riding on the London Eye, taking a double decker bus, and having afternoon tea in a posh hotel. It's a heartwarming spot that will doubtless appeal to parents, and highlights how MasterCard can arrange experiences for you as well as coming up with ideas for the trip.
The Malloys at SuperPrime directed the spot, which will run on TV, digital and social media.