BBH made an Instagram coloring book for 'March for our Lives'
The idea is for students to color, print and carry protest slogans
Mar 22, 2018
Ahead of "March for our Lives" this weekend, BBH L.A. has created what it's calling the "first-ever Instagram coloring book."
"Color For Our Lives" consists of a series of digital protest posters with slogans such as "Don't Shoot Us," "ABC Not NRA" and "Guns Kill." It was created in colloboration with students.
People can download the poster pack and customize it with color, gifs and emojis to strengthen and personalize the messages. The idea is for students, celebrities and influencers to share their posters across social channels and have them printed to carry for march day.
"These students are literally fighting to make it safer for my kids to go to school. That's why we had to get involved. It's the difference between life and death for students everywhere," says Zach Hilder, executive creative director at BBH LA. "We wanted to give them tools to elevate their voices, create a way to unify their message and allow everyone to participate in the March -- even those who can't attend in person."