Life Is Hard, but Your Taxes Don't Have to Be, Says Turbotax's Brand Campaign
Wieden & Kennedy Debuts 2015 Brand Campaign
Published On
Jan 06, 2015
Editor's Pick
Wieden & Kennedy Portland brings more humor to Turbotax in this brand campaign for 2015. Previously, the agency depicted tax time in a positive light, as a way to look back on your accomplishments over the year.
Now, it's helping to convey the message that although life comes with its struggles, doing your taxes doesn't have to be one of them, with the help of Turbotax. This spot directed by Biscuit Filmworks' Noam Murro debuted during the Rose Bowl and depicts a series of mishaps that occur during one Mardi Gras celebration. The brand will also return to the Super Bowl with another big game ad.
Credits
- Date
- Jan 06, 2015
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Dan Kroeger
- Creative Director :
- Max Stinson
- Copywriter :
- Darcie Burrell
- Copywriter :
- Brooke Barker
- Art Director :
- Chris Taylor
- Producer :
- Endy Hedman
- Producer Assistant :
- Julie Gursha
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Mark Fitzloff
- Head of Production :
- Ben Grylewicz
- Strategic Planning :
- Amber Higgins
- Strategic Planning :
- Nathan Goldberg
- Project Management :
- Liza Robbins
- Production Company :
- Biscuit
- Director :
- Noam Murro
- Executive Producer :
- Colleen O'Donnell
- Line Producer :
- Jay Veal
- Director, Photography :
- Simon Duggan
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Stewart Reeves
- Post Producer :
- Leah Carnahan
- Post Executive Producer :
- Dave Sellars
- Visual Effects Company :
- The Mill
- 2D Lead :
- John Shirley
- 3D Lead Artist :
- Robert Sethi
- Visual Effects Producer :
- Chris Harlowe
- Visual Effects Coordinator :
- Karina Ford
- Flame Artist :
- Brad Scott
- Flame Artist :
- Trent Shumway
- Nuke :
- Becky Porter
- Nuke :
- Anthony Petitti
- Nuke :
- Mike Simons
- CG Producer :
- Steven Olson
- CG Producer :
- Mike DiNocco
- CG Producer :
- Carl Harders
- CG Producer :
- Nathaniel Morgan
- CG Producer :
- Danny Yoon
- CG Producer :
- Matt Neopolitan
- CG Producer :
- Margaux Huneau
- CG Producer :
- Anthony Northman
- CG Producer :
- Alberto Lara
- DMP :
- Jiyoung Lee
- Sound Company :
- Barking Owl
- Producer :
- Kelly Bayett
- Sound Designer :
- Michael Anastasi
- Producer :
- Kelly Bayett
- Mix Company :
- Lime Studios
- Mixer :
- Loren Silber
- Mixer :
- Zach Fisher
- Brand :
- TurboTax
- Client :
- TurboTax
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