Life Is Hard, but Your Taxes Don't Have to Be, Says Turbotax's Brand Campaign
Wieden & Kennedy Debuts 2015 Brand Campaign
Jan 06, 2015
Wieden & Kennedy Portland brings more humor to Turbotax in this brand campaign for 2015. Previously, the agency depicted tax time in a positive light, as a way to look back on your accomplishments over the year.
Now, it's helping to convey the message that although life comes with its struggles, doing your taxes doesn't have to be one of them, with the help of Turbotax. This spot directed by Biscuit Filmworks' Noam Murro debuted during the Rose Bowl and depicts a series of mishaps that occur during one Mardi Gras celebration. The brand will also return to the Super Bowl with another big game ad.