Crate & Barrel : Mark & Katie

The lowly ampersand.

Published On
Aug 26, 2012

Editor's Pick

TBWA/Chiat/Day Los Angeles uses the ampersand to create a new campaign for home furnishing retailer Crate & Barrel. The campaign includes three spots that debut September 10, and celebrates relationships between a couple, a grandfather and a grandson, and friends during Thanksgiving, using the brand's Helvetica typeface against a stark white background.

The agency also worked on a refresh of Crate & Barrel's holiday print catalog, which will be unveiled Oct. 16 with a more editorially driven slant, featuring real families.

Credits

Date
Aug 27, 2012
Brand :
Crate & Barrel
Client :
Crate & Barrel
Agency :
TBWA/Chiat/Day
Executive Creative Director/Production :
Patrick O'Neill
Executive Creative Director :
Helena Skonieczny
Associate Creative Director, Copywriter :
Holly Hessler
Executive Producer :
Anh-Thu Le
Producer :
Lacy Plunk
Producer :
Stephanie Dziczek
Junior Art Director :
Becky Ginos
Junior Copywriter :
Omeed Boghraty
Executive Director, Planning :
Dan Goldstein
Creative Planner :
Abbey Dethlefs
Senior Business Affairs Manager :
Jill Durand
Business Affairs Manager :
KK Davis
Broadcast Traffic Coordinator :
Malika Jones
Editor :
Spencer Tucker
2D Animation :
MassMarket
Executive Producer :
Lexi Stearn
Head of Production :
Blythe Dalton
Producer :
Blythe Dalton
Producer :
Minh Ly
Creative Director :
Georgia Tribuiani
Compositor :
Julie Lenoble
Music Supervision :
David Taylor
Music Editing :
Beta Petrol
Compositor :
Shahram Shokrian
Compositor :
IDA Studios
Music Supervision :
Bryan Ray Turcotte
Music Supervision :
Beta Petrol
Editor/Compositor :
Spencer Tucker

Need a credit fix? Contact the Creativity Editors

Project Type