SIRE : Marked for Life

Divorce can scar children forever

Published On
Apr 27, 2011

Editor's Pick

Independent Dutch organization SIRE (the Foundation for Idealism in Advertising), created this campaign to highlight the long-lasting effects that a bad divorce can leave on children. SIRE is a group of advertising and marketing industry leaders who donate their time to create awareness of social issues.

The TV, print and website portrays children marked by tattoos that repeat the words they overheard during their parents' conflicts.


Apr 28, 2011
Brand :
Client :
Agency :
180 Amsterdam
Executive Creative Director :
Andy Fackrell
Copywriter :
Marianne Riphagen
Copywriter :
Jessica Hartley
Art Director :
Andy Fackrell
TV Producer :
Chayenne de Witte
Print Producer/Art Buyer :
Maren Hermans
Senior Digital Producer :
Anna Stolyarova
Creative Planner :
Simon Neate
Digital Planner :
Mandy Graham
Print Producer :
Marlon Lee
Retoucher :
Jan-Willem Dijkstra
Head of Studio :
Mark Kenny
Graphic Designer :
Markus Sabatlik
Project Manager :
Anna-Marie van Overveld
Digital Art Director :
Nadege DeCastro
Digital Art Director :
Matthew Steenburg
Digital Producer :
Colin Pueschner
User Experience Director :
Jonathan Conaty
Digital Copywriter :
Jessica Hartley
Digital Copywriter :
Marianne Riphagen
Digital Copywriter :
Sophie Top
Business Affairs Director :
Chris Barrand
Business Affairs Manager :
Emilie Douque
Business Affairs Manager :
Justine Young
TV Production Company :
Director :
Ariel Kleiman
Executive Producer :
Madeleine Sanderson
Producer :
Martin Poyner
Director, Photography :
Steve Annis
Production Manager :
Brett Webb
Production Assistant :
Georgia Hall
1st Assistant Director :
Jay Arthur
2nd Assistant Director :
Zita Zuric Konak
Runner Driver :
Ollie Townsend
Runner :
Harriet Towler
Runner :
Clemence Dubois
Sound Recordist :
John Currie
Gaffer :
Sam Alberg
Lighting Technician :
Edward Housden
Art Director :
Anna Rhodes
Assistant Art Director :
Ashley Dando
Set Construction :
Jamie Hind
Wardrobe Stylist :
Sarah Cyngler
Hair/Makeup :
Claire Williams
Assistant Hair and Makeup :
Jane Maier
HMU Assist :
Line Kolaaseter
HMU Assist :
Emma Feely
Insurance :
Mark Good
Graphic and Type Design :
Yomar Augusto
Editorial Company :
Work Post
Editor :
Ben Jordan
Assistant Editor :
Charlie Moreton
Offline Producer :
Annabelle Cuthbert
Post Production Company :
Finish Post
Flame Artist :
Paul Wilmot
Flame Artist :
Jason Watts
Flame Artist :
Steven Murgatroyd
Post Producer :
Fi Kilroe
Post Producer :
Cheryl Payne
Telecine :
Colorist :
Paul Harrison
Telecine :
Ellora Chowdhury
Sound Recording Studio :
Wave Amsterdam
Sound Mixer :
Alex Nicholls- Lee
Producer :
Monique Wichard
Music :
National Trust
Composer :
Ben Tomlin
Sound Designer :
Alex Nicholls- Lee

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