Marks & Spencer focuses on community in holiday ad
Michael Gracey directs ad for House 337 highlighting real-life good causes
Editor's Pick
Marks & Spencer is focusing heavily on community in its holiday campaign for clothing and home this year; the UK retail giant will donate £1 million to the Neighbourly Foundation, a charity that supports local community causes across the UK.
The spot promoting that, created by House 337, features a diverse cast of 70 representing real local causes, in an all-singing and dancing film directed by Michael Gracey and featuring music by Harry Styles, with the soundtrack “Treat People with Kindness” marking only the second time Styles has allowed one of his tracks to be used in a commercial.
Earlier last week, M&S launched its holiday ad for food, created in-house, featuring comedians Dawn French and Jennifer Saunders in a sequel to last year's spot in which French voiced a fairy alongside Tom Holland's Percy Pig.
Credits
- Date
- Nov 07, 2022
- Client :
- Marks & Spencer
- Agency :
- House 337
- Marketing Director :
- Anna Braithwaite
- Head of Brand Marketing & PR :
- Vanessa Logan
- Head of Campaigns & Events :
- Megan Hunt
- Senior Marketing Manager :
- Georgia Lambert
- Marketing Graduate :
- Cerys Robert
- Executive Creative Director :
- Gus Mackinnon
- Executive Creative Director :
- Zara Ineson
- Group Creative Director :
- Eilidh Ratcliffe
- Group Creative Director :
- Hannah Vere
- Art Director :
- Callum Walker
- Account Management :
- Kathryn Bryan
- Account Management :
- Natasha Rich
- Account Management :
- Marin Daley-Hawkins
- Account Management :
- Laura Smeaton
- Account Management :
- Sophie Richaume
- Social AD :
- Harriet Rodger
- Social SAM :
- Freya Pace
- Agency Head of Film :
- Melody Sylvester
- Agency Producer :
- Sue Lee-Stern
- Agency Producer :
- Angelica Polonczyk
- Agency Production Assistant :
- Trent Webster
- Photographer :
- Ewan Spencer
- Director :
- Michael Gracey
- Production Company :
- Partizan
- Executive Producer :
- Jenny Beckett
- Head of Production :
- Ella More O'Ferrall
- Producer :
- Daniel Wheldon
- Offline :
- Tenthree
- Editor :
- Billy Mead
- Assistant Editor :
- Jules Bayer-Crier
- Post Production :
- Framestore
- Sound Design :
- Wave Studios
- DOP :
- Otter Gudnason
- Media :
- Mindshare
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