Marks & Spencer focuses on community in holiday ad

Michael Gracey directs ad for House 337 highlighting real-life good causes

Published On
Nov 07, 2022

Editor's Pick

Marks & Spencer is focusing heavily on community in its holiday campaign for clothing and home this year; the UK retail giant will donate £1 million to the Neighbourly Foundation, a charity that supports local community causes across the UK.

The spot promoting that, created by House 337, features a diverse cast of 70 representing real local causes, in an all-singing and dancing film directed by Michael Gracey and featuring music by Harry Styles, with the soundtrack “Treat People with Kindness” marking only the second time Styles has allowed one of his tracks to be used in a commercial.

Earlier last week, M&S launched its holiday ad for food, created in-house, featuring comedians Dawn French and Jennifer Saunders in a sequel to last year's spot in which French voiced a fairy alongside Tom Holland's Percy Pig.


Nov 07, 2022
Client :
Marks & Spencer
Agency :
House 337
Marketing Director :
Anna Braithwaite
Head of Brand Marketing & PR :
Vanessa Logan
Head of Campaigns & Events :
Megan Hunt
Senior Marketing Manager :
Georgia Lambert
Marketing Graduate :
Cerys Robert
Executive Creative Director :
Gus Mackinnon
Executive Creative Director :
Zara Ineson
Group Creative Director :
Eilidh Ratcliffe
Group Creative Director :
Hannah Vere
Art Director :
Callum Walker
Account Management :
Kathryn Bryan
Account Management :
Natasha Rich
Account Management :
Marin Daley-Hawkins
Account Management :
Laura Smeaton
Account Management :
Sophie Richaume
Social AD :
Harriet Rodger
Social SAM :
Freya Pace
Agency Head of Film :
Melody Sylvester
Agency Producer :
Sue Lee-Stern
Agency Producer :
Angelica Polonczyk
Agency Production Assistant :
Trent Webster
Photographer :
Ewan Spencer
Director :
Michael Gracey
Production Company :
Executive Producer :
Jenny Beckett
Head of Production :
Ella More O'Ferrall
Producer :
Daniel Wheldon
Offline :
Editor :
Billy Mead
Assistant Editor :
Jules Bayer-Crier
Post Production :
Sound Design :
Wave Studios
Otter Gudnason
Media :

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