Make Your Statement

Drink Blue

Published On
Apr 24, 2020

Description

We challenged the House of Martell, a 300-year-old brand, to shake up the status quo by Making a Statement, and we’re now encouraging Martell’s core audience to make theirs too. Repositioning the brand with our #MakeYourStatement campaign, we’re debuting new partnerships with some of culture’s most iconic and unapologetic figures - Grammy-winner Quavo and rising culinary stars Ghetto Gastro. These artists speak directly to the community that champions Martell and raise the unique voices of those who embody our brand’s values. All to support a category-changing new product; Blue Swift, a spirit drink made of cognac VSOP then finished in bourbon casks.. By changing the notion of what the category tastes like and who drinks it, we’re swiftly changing the game.

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Credits

Date
Apr 24, 2020
Agency :
Night After Night
Client :
Martell Cognac

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