Venables Bell & Partners debuts its first work for Google Search, directed by Matt Aselton at Arts & Sciences. Two spots focus on two perfect plausible, if a bit awkward, situations where people might need a little bit of on-the-go help. In the first spot, a replacement umpire consults his voice-activated app for help on making a call -- a not-so-subtle nod to the recent NFL replacement ref fiasco. (Oh, if only they had Google Search!) And a second spot features a mom faced with the daunting task of turning her daughter into Martin van Buren.