Mason’s Famous Lobster Rolls is a young brand with an old soul. Its founders are obsessed with the traditions of Maine’s lobster culture, and intent on bringing authentic lobster rolls to the entire East Coast. MGH came on board in 2018, rebranding the company to better reflect the founders’ vision. We created a new theme line, “You can’t fake genuine,” and completely redesigned and rewrote the brand’s website, as well as in-store signage, menu boards, and more. Today, there is no doubt that Mason’s means Maine.