Dos Equis and Oculus Rift Are Throwing a Party and You Could Score an Invite
Just Help 'The Most Interesting Man In the World' Find One of His Prized Possessions
Oct 29, 2014
Fans of interactive games, choose-your-own-ending stories and the occasional pint may enjoy this digital experience out of Havas Worldwide. Participants will find the perpetually polished Most Interesting Man in The World in need of their help as he hunts down his missing little black book. He grants players the opportunity to poke around his lair -- um, sorry, manor -- and those who succeed in their missions could win a ticket to the masquerade Dos Equis will hold in New Orleans on Nov. 22. The brand has also teamed up with virtual-reality pros Oculus Rift to allow patrons at select bars around the country to attend the festivities remotely as "guests of honor."