Take a Trip Into Virtual Reality With Dos Equis' Most Interesting Man

VR Experience Is Part of 'Masquerade' Themed Campaign for Halloween

Published On
Sep 30, 2014

Editor's Pick

Dos Equis' Most Interesting Man may have been around for a while, but he's certainly moving with the times. This Halloween, drinkers in bars across the U.S. will be able to don a headset and enter into a virtual reality "Masquerade" as The Most Interesting Man's guest of honor.

The virtual reality experience is part of a wider "Masquerade" themed campaign for the brand, which will include this TV spot, an interactive video where people have to help The Most Interesting Man find his "little black book," and a competition in which people can win a trip to to New Orleans to meet The Most Interesting Man by uploading Halloween photos to social media. The brand will also sponsor several Halloween-themed events nationwide, including Music Midtown, Life is Beautiful, Pacific Beachfest, Alone, Monster Bash and Hard Day of the Dead.