Muscles, Sleaze and Neon Not You? Dollar Shave Club Might Have the Answer
New Ads Promote Company's Wanderer Bath Products Line
Oct 05, 2016
Former scruffy startup, Dollar Shave Club, recently sold to Unilever for $1 billion, is poking a bit of fun at its parent-to-be in the yet-to-close deal in a new in-house campaign for its latest line extension, Wanderer body wash and bath products.
The ads lampoon muscle-bound imagery from Procter & Gamble's Old Spice or hormone-infusedads akin to Unilever's Axe of old (though the body-wash bottle in question looks more like Suave), with a voiceover from Dollar Shave Club CEO Michael Dubin asking: "How about a shower product that's more you?"