Muscles, Sleaze and Neon Not You? Dollar Shave Club Might Have the Answer
New Ads Promote Company's Wanderer Bath Products Line
By
Jack Neff
Published On
Oct 05, 2016
Editor's Pick
Former scruffy startup, Dollar Shave Club, recently sold to Unilever for $1 billion, is poking a bit of fun at its parent-to-be in the yet-to-close deal in a new in-house campaign for its latest line extension, Wanderer body wash and bath products.
The ads lampoon muscle-bound imagery from Procter & Gamble's Old Spice or hormone-infused ads akin to Unilever's Axe of old (though the body-wash bottle in question looks more like Suave), with a voiceover from Dollar Shave Club CEO Michael Dubin asking: "How about a shower product that's more you?"
This story also appeared in Ad Age's Lowdown.
Credits
- Date
- Oct 05, 2016
- Brand :
- Dollar Shave Club
- Client :
- Dollar Shave Club
- Agency :
- In-house
- Creative Vice President :
- Alec Brownstein
- Creative Director :
- Matt Knapp
- Creative Director :
- Matt Orser
- Senior Producer :
- Matt Sausmer
- Producer :
- Candice Vernon
- Agency Director :
- Raechelle Hoki
- Project Manager :
- Christine Melloy
- Project Coordinator :
- Kristen Moran
- Visual Effects :
- Peter Quinn
- Business Affairs :
- Ingenium
- Legal :
- Allison Buchner
- Legal :
- Vahid Redjal
- Chief Executive Offier :
- Michael Dubin
- Producer Assistant :
- Kristina Kovacs
- Chief Marketing Officer :
- Adam Weber
- Producer Assistant :
- Alex Danzer
- Vice President, Brand Marketing :
- Nick Fairbairn
- Brand Marketing Director :
- Chrissy Cartwright
- Senior Brand Marketing Manager :
- Oscar Weis
- Production Company :
- AMD Films
- Director :
- Spielbergs
- Director, Photography :
- Zachary Galler
- Producer :
- Clint Caluory
- Editorial Company :
- Arcade Edit
- Managing Partner :
- Damian Stevens
- Producer :
- Rebecca Jameson
- Editor :
- Sean Lagrange
- Animation :
- The Craft Shop
- Score :
- John Vella Music
- Color and Finishing :
- Moving Picture Company
- Colorist :
- Ricky Gausis
- Flame Artist :
- Mark Holden
- Executive Producer :
- Mike Wigart
- Executive Producer :
- Meghan Lang
- Producer :
- Colin Clarry
- Sound Mixing :
- Beacon Street Studios
- Producer :
- Kate Vadnais
- Associate Producer :
- CJ Sustello
- Mixer/Sound Designer :
- Rommel Molina
- Assistant Mixer :
- Aaron Cornacchio
Need a credit fix? Contact the Creativity Editors
Project Type
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