Muscles, Sleaze and Neon Not You? Dollar Shave Club Might Have the Answer

New Ads Promote Company's Wanderer Bath Products Line

Published On
Oct 05, 2016

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Former scruffy startup, Dollar Shave Club, recently sold to Unilever for $1 billion, is poking a bit of fun at its parent-to-be in the yet-to-close deal in a new in-house campaign for its latest line extension, Wanderer body wash and bath products.

The ads lampoon muscle-bound imagery from Procter & Gamble's Old Spice or hormone-infused ads akin to Unilever's Axe of old (though the body-wash bottle in question looks more like Suave), with a voiceover from Dollar Shave Club CEO Michael Dubin asking: "How about a shower product that's more you?"

This story also appeared in Ad Age's Lowdown.


Oct 05, 2016
Brand :
Dollar Shave Club
Client :
Dollar Shave Club
Agency :
Creative Vice President :
Alec Brownstein
Creative Director :
Matt Knapp
Creative Director :
Matt Orser
Senior Producer :
Matt Sausmer
Producer :
Candice Vernon
Agency Director :
Raechelle Hoki
Project Manager :
Christine Melloy
Project Coordinator :
Kristen Moran
Visual Effects :
Peter Quinn
Business Affairs :
Legal :
Allison Buchner
Legal :
Vahid Redjal
Chief Executive Offier :
Michael Dubin
Producer Assistant :
Kristina Kovacs
Chief Marketing Officer :
Adam Weber
Producer Assistant :
Alex Danzer
Vice President, Brand Marketing :
Nick Fairbairn
Brand Marketing Director :
Chrissy Cartwright
Senior Brand Marketing Manager :
Oscar Weis
Production Company :
AMD Films
Director :
Director, Photography :
Zachary Galler
Producer :
Clint Caluory
Editorial Company :
Arcade Edit
Managing Partner :
Damian Stevens
Producer :
Rebecca Jameson
Editor :
Sean Lagrange
Animation :
The Craft Shop
Score :
John Vella Music
Color and Finishing :
Moving Picture Company
Colorist :
Ricky Gausis
Flame Artist :
Mark Holden
Executive Producer :
Mike Wigart
Executive Producer :
Meghan Lang
Producer :
Colin Clarry
Sound Mixing :
Beacon Street Studios
Producer :
Kate Vadnais
Associate Producer :
CJ Sustello
Mixer/Sound Designer :
Rommel Molina
Assistant Mixer :
Aaron Cornacchio

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