Ever since Blofed stroked a white Persian in front of James Bond, all the best villians have had cats -- and in the latest installment of Jaguar's "British villains" campaign, Tom Hiddleston gets one. Of course, it's a black Jaguar, prompting lines such as "Unleash the cat" as a striking new fleet of Jaguar XEs sets out for world domination.
Again directed by Hollywood heavyweight Tom Hooper, out of agency Spark 44, the spot also features Nicholas Hoult as the band of villains' tech boy wonder; Hoult also appeared in a previous ad. Using great actors -- and with a decided element of camp -- certainly elevates this campaign beyond the run-of-the-mill automotive push. The big cat also performs his role with aplomb.
The TV spot breaks first in the U.K. on Saturday June 6th and will run in around 21 markets through to 2016.