Justin Timberlake is seemingly everywhere at the moment (his voice was heard in an Apple iPhone 6 ad last week) and in this video, he helps keep things fresh for MasterCard in the latest of the credit card brand's "Priceless Surprise" stunts.
MasterCard Canada asked customers what their ideal priceless moment with Timberlake would be. As seen here, the winner -- a woman who, in her entry video, said she just wanted to play golf and "drink a beer, eat some nachos" with the star -- doesn't think she's won the grand prize until Timberlake surprises her on a Montreal put-put course. Timberlake explains that he chose the winner because she seemed "really genuine," and the laid-back nature of the video (by MacLaren McCann Toronto) reflects well on both the star and brand.
As well as his role in iPhone 6 marketing, Timberlake's previous brand involvements have included a sponsorship deal with McDonald's (which included singing its "I'm Lovin' It" jingle) and becoming the face of Bud Light Platinum last year.