Here's What It's Like Playing Mini Golf, Eating Nachos and Drinking Beer With Justin Timberlake

MasterCard Canada Gifts a 'Priceless Surprise' to a JT Fan

Published On
Sep 19, 2014

Editor's Pick

Justin Timberlake is seemingly everywhere at the moment (his voice was heard in an Apple iPhone 6 ad last week) and in this video, he helps keep things fresh for MasterCard in the latest of the credit card brand's "Priceless Surprise" stunts.

MasterCard Canada asked customers what their ideal priceless moment with Timberlake would be. As seen here, the winner -- a woman who, in her entry video, said she just wanted to play golf and "drink a beer, eat some nachos" with the star -- doesn't think she's won the grand prize until Timberlake surprises her on a Montreal put-put course. Timberlake explains that he chose the winner because she seemed "really genuine," and the laid-back nature of the video (by MacLaren McCann Toronto) reflects well on both the star and brand.

As well as his role in iPhone 6 marketing, Timberlake's previous brand involvements have included a sponsorship deal with McDonald's (which included singing its "I'm Lovin' It" jingle) and becoming the face of Bud Light Platinum last year.

Credits

Date
Sep 19, 2014
Agency:
MacLaren McCann
Brand:
MasterCard Canada
Client:
MasterCard Canada
Senior Vice President, Creative Director:
Sean Davidson
Production Company:
Untitled Films
Director:
Tyler Williams
Director, Photography:
Jesse Louttit
Executive Producer:
Tom Evelyn
Print Producer:
Brian Fletcher
Post Production:
Craft
Editor:
Paul Gowan
Color:
Alter Ego
Colorist:
Clinton Homuth
Creative Director:
Michael Halminen
Group Creative Director:
Chris Munnik
Group Creative Director:
Mike Lee
Art Director:
Alina Skyson
Copywriter:
Matthew Lee
Agency Producer:
Jacqueline Bellmore

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Project Type