Mastercard is highlighting endangered animals with a new gift card that turns the card expiration date into the "expiry date" of each creature.
The Wildlife Impact Card program, created via McCann XBC and developed in partnership with Conservation International, enables consumers to make donations to help protect wildlife habitats for animals such as the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.
The first card offerings launch in the U.S. in partnership with Usio, with virtual prepaid cards available now to be added to any mobile wallet. Physical cards will follow this summer. For each card purchased, $1 will be donated to Conservation International to help protect and restore wildlife habitat, while Mastercard users are also invited to donate via the brand's Mastercard Donate platform.
"As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, chief marketing and communications officer at Mastercard, in a statement. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact."