Single parents are the busiest people in the world. That's a tough conundrum for the ones who want to get out and date--it's easier take care of kids with a partner, but having kids leaves no time to find one.
Match.com is attempting to remedy that, at least for a few hours. Now subscribers to the online dating service in the U.K. and France can get up to three hours of free babysitting--enough for dinner and conversation (or a round of mini-golf. Pottery class?)
In a spot by Paris-based agency Marcel, a single mother preps for an exciting guest, while her daughter alternates between helping and indulging the wiggles. At the appointed time, the much-anticipated houseguest is revealed to be the babysitter, and mom is off to share a meal with a charming stranger. The spot, directed by Rudi Rosenberg, is running in TV, cinema and online placements.
The caretakers are sourced through Yoopies, an international childcare search service. Match.com members who redeem the offer, which is running through Sept. 30, will receive a Â£30 credit (about three hours worth of babysitting).
The idea grew out of a Kantar study commissioned by Match that revealed that nearly half of single parents say they don't have time to find love, and 65 percent of respondents said. They feel like they're sacrificing their love lives for their children. Maybe this promotion will help. It just takes one chance meeting to change your love life.