Mattel : Barbie Anthem

Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday. The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years'

Published On
Nov 19, 2008

Editor's Pick

Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday.

The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years' worth of Barbie dolls, accessories and houses. The clip is seemingly taken in one shot as a 35mm camera roams through an expansive miniature set featuring Mattel's various Barbie designs. Visitors can stop the video along the way to take close-up looks and get info on specific Barbie items, click on whether they had it or wanted it and share memories of the items.

Credits

Date
Nov 19, 2008
Client:
Mattel
Agency:
Ogilvy-Los Angeles
Group Creative Director:
Peter Kang
Group Creative Director:
Vonnie Cameron
Creative Director:
Johann Conforme
Associate Creative Director:
Wendy Trilling
Copywriter:
Graham Simon
User Experience Director:
Henry Kuo
Executive Group Director:
Denise Halloran
Project Manager:
Kelsie Wolder
Project Management Director:
Susan Lee
Web Production/Programming:
The Famous Group
Creative Director:
Greg Harvey
Producer:
Alana Blasingame
3D Supervisor:
Lawrence Pasion
3D Artist:
Fatt Moley
Compositor:
Joel Ashman
Editor:
Josh Sneider
Director, Interactive:
Michael Marina
Lead Developer:
David Minassian
Flash Developer:
Vahag Dudukgian
Flash Developer:
Slava Yanson
Designer:
Jordan Tabije
Director:
Greg Harvey
Director, Photography:
Kenneth Yeung
Brand:
Mattel

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