See Matthew Macfadyen, Jon Boyega and Helena Bonham-Carter audition in ads for ITVX

David Shane directed campaign promoting the UK broadcaster's new streaming service

Published On
Nov 28, 2022

Editor's Pick

U.K. broadcaster ITV is launching its new free streaming service ITVX, next month, and to promote it, agency Uncommon has created a series of ads starring some of the actors who will appear in its new original shows.


"Succession" star Matthew Macfadyen, "Star Wars" actor Jon Boyega and Oscar winner Helena Bonham-Carter appear in a series of humorous sketches, directed by comedy veteran David Shane of O Positive. In the spots, they are put through their paces by a super-young director and producer who want them to do ridiculous (but also believable) actorly improv to bring ITV's "freshest" streaming service to life.


Bonham-Carter will appear in ITVX's new show "Nolly", and Macfadyen in "Stonehouse" while Boyega has curated some of his favorite films for the service.


“We wanted the ad campaign for ITVX to memorably bring to life the UK’s freshest streaming service, with more new shows for free than anywhere else," said Jane Stiller, ITV’s Chief Marketing Officer, in a statement. "It features amazing homegrown talent at its heart and is a campaign platform we can use for years to come. This is just the start of what will be ITV’s biggest marketing campaign for decades, running over a full cross section of media from December 8, when our new exclusive programming goes live on the service.”




Nov 28, 2022
Client :
Agency :
Uncommon Creative Studio
Production Company :
O Positive
Director :
David Shane
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Executive Producer :
Nell Jordan
Producer :
Nell Jordan
DP :
Sebastian Blenkov
Production Designer :
Sam Tidman
Editor :
Gavin Cutler
Editor :
Mark Edinoff
Stylist :
Gabi Yiaxis
Director Assistant :
Michael Clancy
PM :
Alex Yiaxis
Post Production :
Selected Works
EP :
Sean Costelloe
Producer :
Katie Sharpe
Lead Online Artist :
Dave Wishart
Colorist :
Hannibal Lang
Designer :
Vibol Moeung
Sound :
Wave Studios
Engineer :
Parv Thind
Engineer :
Harry Butcher
EP :
Beth Tomlin
Media Agency :

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Project Type