Can you be a legend? Pepsi and AMV BBDO have launched Max It Legends, an online contest to find living legends in football, music and film. Visitors are asked to upload a minute-long film demonstrating their prowess in any of those three areas, and the public will decide the legends-in-the-making.
The campaign was launched this month and will last through November. Every seven weeks, a challenge winner is announced, after which he or she will be provided £50k and a team of assistants to create their own "legendary experience," which will be followed on a blog and webfilms featured on the MIL site.