Maya Moore recreates Michael Jordan 'Wings' pose in an ad for a new era
WNBA star appears in spot and outdoor work inspired by iconic 1989 poster
Editor's Pick
WNBA star Maya Moore recreates Michael Jordan's classic "Wings" poster from 1989--which graced thousands of bedrooms in the '80s and '90s--as the brand updates it for a new era in a TV ad and outdoor campaign.
The 60-second black and white spot, directed by Nabil via Reset, shows Moore recreating Jordan's almost Christ-like pose while revisiting her career highlights, including childhood footage obtained from her mother.
It's set to Nina Simone's "Feeling Good," remade by Amber Mark, and in the final seconds of the film, you hear the words of Michael Jordan himself, reworking the quote: "No bird soars too high if she soars with her own wings," a line edited from the original poster and originally taken from William Blake. The spot launched Sunday night. during the WNBA opening game as Moore received her fourth WNBA Title Ring.
It's accompanied by OOH showing Moore on the new poster, running in NY, LA and outside of the newly renovated Target Center in Minnesota.
In the age of female empowerment, it seems like a smart move for the brand.
Credits
- Date
- May 23, 2018
- Agency :
- Wieden & Kennedy - New York
- Brand :
- Jordan
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Caleb Jensen
- Creative Director :
- Jimm Lasser
- Art Director :
- Lawrence Melilli
- Copywriter :
- Matt Mulvey
- Head of Integrated Production :
- Nick Setounski
- Executive Producer :
- Orlee Tatarka
- Account Team :
- Jordan Muse
- Account Team :
- Liz Lindberg
- Account Team :
- Ashley Pratt
- Brand Strategist :
- Brandon Thornton
- Brand Strategist :
- Aya Watanabe
- Social Strategist :
- Jessica Breslin
- Art Producer :
- Pietro Clemente
- Business Affairs Manager :
- Justine Lowe
- Business Affairs Manager :
- Lindsey Timko
- Business Affairs Manager :
- Brit Freyer
- Media Planning :
- Karlo Cordova
- Media Planning :
- Branden Bouvia
- Media Planning :
- Chad Muratev
- Traffic Manager :
- Sonia Bisono
- Project Manager :
- Kristin Daly
- Project Manager :
- Carly Lissik
- Director, Art Production :
- Deb Rosen
- Head of Business Affairs :
- Patrick ODonoghue
- Production Company :
- RESET
- Director :
- Nabil
- Executive Producer :
- Deannie ONeil
- Line Producer :
- Leslie Vaughn
- Director, Photography :
- Darius Khondji
- Editorial Company :
- Joint Editorial
- Executive Producer :
- Michelle Carmen
- Editor :
- Tommy Harden
- Producer :
- Renee Haar
- Producer :
- Aly Ryan
- Assistant Editor :
- Stephen Nelson
- Visual Effects Company :
- Bonfire VFX
- Flame Artist :
- Brendan ONeil
- Flame Artist :
- Pierina Bustamante
- Mix Company :
- Joint Editorial
- Mixer :
- Noah Woodburn
- Audio Assistant :
- Natalie Huizenga
- Executive Producer :
- Leslie Carthy
- Music :
- FEELING GOOD
- Music House :
- Walker
- Executive Producer :
- Sara Matarazzo
- Composer :
- Christopher Keyes
- Vocalist :
- Amber Mark
- Vocal Arrangement :
- Amber Mark
- Color :
- CO3
- Colorist :
- Tom Poole
- Colorist Assistant :
- Jenny Montgomery
- Producer :
- Alexandra Lubrano
- Photographer :
- Carlos Serrao
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