McCann Digital : Stock Photo Stalking

Picky people wanted.

Published On
Jan 24, 2013

Editor's Pick

A nice recruitment campaign from McCann Digital hid unique images that featuring the job ad-copy on the fifth page of stock photo websites. That way, only choosy art directors could see them -- exactly the kind the agency wanted.

Seems like innovative recruitment campaigns are all the rage in Israel. Saatchi Israel's CEO recently held job interviews inside Diablo III.

Credits

Date
Jan 24, 2013
Brand:
McCann Digital
Client:
McCann Digital
Chief Executive Offier:
Eldad Weinberger
Chief Creative Officer:
Ami Alush
Copywriter:
Arnon Rotem
Art Director:
Idan Gilboa
Art Director:
Joe Brodsky
Digital Producer:
Niv Kantor

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Project Type