An Office Worker Gets a Creepy Call in This Spot for McCoy's

First Work From WCRS Highlights Chips' Strong Flavor

Published On
Mar 19, 2016

Editor's Pick

In a new U.K. campaign for potato chip brand McCoy's, an office worker gets a mysterious phone call -- from the chip packet he's just opened. It's the smooth, somewhat creepy, persuasive "voice" of the ridged chips' strong flavor that will engage viewers' attention, as it lures him into digging deeper into the packet, while his bemused colleagues look on.

The ad was directed by veteran director Danny Kleinman at Rattling Stick, for WCRS London. It's the first work the agency has created for the brand, which it won in August last year.

Credits

Date
Mar 19, 2016
Agency:
WCRS-London
Brand:
McCoy's
Client:
McCoy's
Creative Director:
Billy Faithfull
Creatives:
Carly Williams
Creatives:
Tian Murphy
Production Company:
Rattling Stick
Director:
Danny Kleinman
Producer:
Johnnie Frankel
Editor:
Julian Tranquille/Cut and Run
Post Production Company:
Framestore
Audio Producer:
Ben Leeves @Grand Central Studios
Agency Producer:
Joseph Pawsey

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Project Type