Pickles and ice cream may make you emotional in McDonald's Australian Mother's Day ad
Spot by DDB centers on a mom dropping heavy hints about babies to her daughter
Editor's Pick
A mom can't help drop unsubtle hints about babies to her daughter in an emotive new ad from McDonald's in Australia.
The ad, by DDB Sydney and directed by Finch's Christopher Riggert, features a mom who clearly can't wait to be a grandma and her adult daughter who rolls her eyes as she talks about babies and says, "You'll make a great mom one day." Mom stares at cradles in store windows and secretly save the baby toys from being thrown out, as well as mentioning her own pregnancy cravings. Through it all, the daughter seems to be ignoring the heavy hints, but there's a final reveal, involving the Golden Arches and an unusual food combo, as she visits her mom for Mother's Day.
It's set to an emotive rendition of the Elvis classic "Can’t Help Falling In Love with you" by Haley Reinhart. Though clearly made pre-lockdown, it might bring a tear to the eyes of anyone missing their mom this Mother's Day—however irritating they can be.
Credits
- Date
- May 11, 2020
- Client :
- McDonald's-Australia
- Agency :
- DDB-Sydney
- Marketing Director :
- Jo Feeney
- National Marketing Manager :
- Amanda Nakad
- Chief Creative Officer DDB Australia :
- Ben Welsh
- Chief Creative Officer DDB Sydney :
- Tara Ford
- Creative Partner :
- David Joubert
- Senior Art Director :
- Anna Paine
- Senior Copywriter :
- Owen Bryson
- Lead Senior Producer :
- Tania Jeram
- Managing Director :
- Priya Patel
- Managing Partner :
- Lisa Hauptmann
- Business Director :
- Nicole Drabsch
- Chief Strategy Officer :
- Carl Ratcliff
- Planning Partner :
- Anna Bollinger
- Production Company :
- Finch
- Director :
- Christopher Riggert
- Executive Producer :
- Karen Bryson
- Producer :
- Camilla Mazzaferro
- Director of Photography :
- Jeremy Rouse
- Editor :
- Stewart Reeves
- Edit :
- The Editors
- Grade :
- Ben Eagleton
- Online :
- Quade Biddle
- Online :
- Atticus Post
- Sound Engineer :
- Abigail Sie
- Sound Engineer :
- Song Zu
- Music Licensor :
- Level Two Music
- Media :
- OMD
- Casting Director :
- Stevie Ray
- Casting Director :
- Nick Hamon
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