McDonald's (Canada) : How McD's Makes World Famous Fries

Fries, unmasked!

Published On
Oct 23, 2012

Editor's Pick

McDonald's Canada gets transparent about where its fries come from -- right off the bat, we'll tell you they're "made with real potatoes" -- in the latest film from its "Our Food Your Questions" campaign out of Tribal DDB Toronto.

The whole process looks straightforward, save for the the addition of "dextrose" and a mysterious non-greying ingredient. But still, it's nice to see Mickey D's get transparent and truthful about what actually goes into its food. After all, is there anybody in the world left who thinks the (delicious) fries are totally natural?

See another video from the series on the right, and check out the campaign's website for more.

Credits

Date
Oct 23, 2012
Brand:
McDonald's (Canada)
Client:
McDonald's (Canada)
Agency:
Tribal DDB-Toronto
Creative Director:
Louis-Phillippe Tremblay
Copywriter:
Ryan Lawrence
Art Director:
Benson Ngo
Agency Producer:
Melanie Lambertsen
Production Company:
Family Style
Director:
Torey Kohara
Line Producer:
Liz Dussault
Post Producer:
School
Audio Producer:
RNW
Director:
Jon Weiman
Executive Producer:
Donovan Boden
Executive Producer:
Harland Weiss

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Project Type