McDonald's (Canada) : Open All Night

A poster you only see at night.

Published On
Mar 13, 2012

Editor's Pick

McDonald's Canadian agency Cossette created a reflective billboard, only visible at night-time, to advertise an all-night branch. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.

Credits

Date
Mar 13, 2012
Brand:
McDonald's (Canada)
Client:
McDonald's (Canada)
Agency:
Cossette
Creative Director:
Rob Sweetman
Creative Director:
Bryan Collins
Art Director:
Addie Gillespie
Art Director:
Mia Thomsett
Copywriter:
Addie Gillespie
Copywriter:
Mia Thomsett
Producer:
April Haffenden

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