McDonald's : Catch the Goodies. Get the Goodies.

Take a picture, eat some food.

Published On

Apr 18, 2010

Editor's Pick

Brings a whole new meaning to "catching your food." This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant.

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Credits

Date: Apr 19, 2010

Brand :: McDonald's

Client :: McDonald's

Agency :: DDB-Stockholm

Executive Creative Director :: Andreas Dahlqvist

Copywriter :: Magnus Jakobsson

Art Director :: Fredrik Simonsson

Production :: Johanna Karsten

Production Manager :: Lina Tuikka

Music :: Toy

Music :: Sony

Music :: ATV Music Publishing

Need a credit fix? Contact the Creativity Editors

Project Type

Mobile Ad