Can You Guess What These Blank Orange Billboards Are Promoting?

You Don't Have to Say Much to Make a Point

Published On
Apr 29, 2015

Editor's Pick

Some of the best ideas we've seen for McDonald's are the simplest ones, like these two plain orange billboards that sit side-by-side in Stockholm, to promote the restaurant's double cheeseburgers.

The idea was created out of DDB Stockholm, whose work also included the more wordy "Ode to the Pickle," and an interactive mobile game that kept consumers glued to the TV when McDonald's ads were running.

For another recent brilliant but simple Golden Arches idea, check out DDB Budapest's rethink of the brand's takeout bag.