McDonald's France is reminding consumers it's open late in a new campaign highlighting the role it plays in nightlife.

The latest ads from TBWA/Paris (whose impressive recent work for the brand has included a minimalist directional campaign and rain-soaked images of Paris to promote delivery) place the iconic Golden Arches into signage of other late-night venues, including a cinema, laser gaming outlet and a nightclub. The photographer is Aurelien Chauvaud. 

The ads are running across print and digital.