These McDonald's ads remind you of the role it plays in your nightlife

McDonald's France is reminding consumers it's open late in a new campaign highlighting the role it plays in nightlife. The latest ads from TBWA/Paris (whose impressive recent work for the brand has included a minimalist directional campaign and rain-soaked images of Paris to promote delivery) place the iconic Golden Arches into signage of other late-night venues, including a cinema, laser gaming outlet and a nightclub. The photographer is Aurelien Chauvaud. The ads are running across print and digital.

These McDonald's ads remind you of the role it plays in your nightlife

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