Luminescent Outdoor Ads Light the Way to McDonald's in the City of Lights

Light-Up Ads Highlight Midnight Munchies at the Golden Arches

Published On
Sep 14, 2017

Editor's Pick

TBWA/Paris was behind a series of romantic, luminescent depictions of McDonald's popular offerings to highlight that its restaurants stay open through the late-night.

Helmut Stelzenberg shot the campaign, production of which involved a ten-day build requiring 1100 LEDs, 80 meters of wire and two days of shooting.