McDonald's has given its packaging, jingle and tagline "I'm lovin' it" a royal twist for the Queen's Platinum Jubilee in the U.K. this week.

In a campaign from Leo Burnett and Ready 10, the chain created limited edition hand-modeled and glaze-finished bone china recreations of its fries sleeve, milkshake cup and burger clamshell. They will be given away as prizes to 70 winners in a competition hosted on the McDonald’s app.

Read: How brands are celebrating Queen Elizabeth's Platinum Jubilee

Outdoor ads proclaim "One’s lovin’ it" in a regal spin on the brand's tagline. And the Royal Philharmonic Orchestra has recorded McDonald's well-known sonic logo for TV ads. Organic social, created via Oliver, will also support the campaign on McDonald’s own channels.

“The whole country is looking forward to coming together to celebrate this week and I am thrilled that we are joining the party, in a very McDonald’s way," said Louise Page, head of consumer communications and partnerships at McDonald’s UK & Ireland, in a statement.