McDonald's pays homage to hamburger menu inventor on Reddit

The celebration includes a Hamburglar-styled Snoo and an AMA with designer Norm Cox

Published On
Dec 03, 2018

Editor's Pick

McDonald's cooked up a very on-brand way to honor the inventor of the so-called hamburger menu.

The world's largest restaurant chain and hamburger seller is celebrating the work of Norm Cox with design tweaks and other plans appearing on Reddit for his birthday on Dec. 3.

Cox invented what's known as the hamburger menu, that grouping of horizontal bars, often in the top left corner of a website homepage, that direct users to sections within the site.

McDonald's one-day partnership with Reddit is the latest way for the restaurant to connect with customers as they spend time online. McDonald's has plenty of fans on Reddit, the so-called front page of the Internet, and already advertises on the site. On Monday, McDonald's will offer patrons a way to redeem deals on the McDonald's app by clicking on the hamburger menus on the mobile versions of Reddit and McDonald's.

Snooburglar is a Hamburglar-style Reddit Snoo mascot

Snooburglar is a Hamburglar-style Reddit Snoo mascot Credit: McDonald's

Plus, Reddit's alien mascot, Snoo, created by site co-founder Alexis Ohanian, is getting a one-day makeover as McDonald's Hamburglar. The Golden Arches is calling the mascot the "Snooburglar."

But back to Cox, who came up with the hamburger menu design in the 1980s and is named as an inventor on 29 patents that are related to user interface design. Now, he finds himself starring in a McDonald's video saluting his work.

And, this being a partnership with Reddit, McDonald's plans to host an "Ask Me Anything" session with Cox at 3 p.m. ET on Monday. Content related to the honor will also be posted on Reddit's and McDonald's social media channels.

McDonald's says agencies on the project included Omnicom's We Are Unlimited on creative and OMD on media, and IPG's Golin on PR.

About

Credits

Date
Dec 03, 2018
Client:
McDonald's
Advertising Manager:
Maurizio Biondi
Advertising Manager:
Clémence Arnaud
Advertising Manager:
Louis Esnon
Agency:
TBWA/Paris
Agency:
DAN\Paris
Account Manager:
Luc Bourgery
Account Manager:
Marc Fraissinet
Account Manager:
Maya Gebrael-Khoury
Account Manager:
Clémence Defline
Account Manager:
Anthony Hamelle
Account Manager:
Claire Sassias
Account Manager:
Laëtitia Noël
Account Manager:
Alice Huet
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
Josselin Pacreau
Art Director:
Sébastien Guinet
Creative Director:
Jacquelin Guillaume-Duverne
Copywriter:
Pierre Filiot
Copywriter:
Jean Ares
Art Director:
Sébastien Erbani
Art Director:
Amandine Gaïda
Art Director:
Julia Deshayes
Art Director:
Lena Monceau
Director:
Hungry Beards
Director:
Benjamin Marchal
Director:
Faustin Claverie
Director:
Josselin Pacreau
Director:
Sébastien Guinet
Production:
TBWA/ELSE
TV Producer:
Emilie Prud'Homme
CEO:
Maxime Boiron
Exec Producer:
FK Lab
Executive Producer:
Laurent Marchal
Producer:
Cathy Pericone
Head of Production:
Matthieu Vachon
Chief Operator:
Jean Paul Agostini
Assistant Director:
César Chabrol
Post Production:
Elise Gamboa
Sound Production:
TBWA/ELSE
Head of Music and Sound:
Olivier Lefebvre
Sound Production:
Fabrice Pouvreau
Sound and Ambience:
Fabrice Pouvreau
Sound and Ambience:
Alexis Venot

Need a credit fix? Contact the Creativity Editors

Industry
Project Type